
The i-FAStTRAC Real Estate Training is a 24 Session Program divided into 2 Programs-i-FAStTRAC 101 - ‘Traditional’ Training 12 Sessions and i-FAStTRAC 201 - ‘Non-Traditional’ Training 12 Sessions
i-FAStTRAC® 2020 Program
Details and Syllabus
i-FAStTRAC® 101
AGENT REAL ESTATE BUSINESS DEVELOPMENT STRATEGIES & TECHNIQUES
(ALL 101 SESSIONS WERE DESIGNED TO BE ‘STAND-ALONE’ SESSIONS AND CAN BE TRAINED INDEPENDENT OF EACH OTHER ALLOWING AGENTS TO START AT ANY POINT IN THE TRAINING CYCLE!)
Target Audience New, Aspiring, and Underachieving Agents.
Kevin Ahearn
Session#1: Kevin: Structuring & Growing A Viable Real Estate Business
Session#1: Kevin: Structuring & Growing A Viable Real Estate Business
- Understanding Real Estate As An
Agent-Entrepreneur - Goal Setting Tools & Techniques
- Daily, Weekly and Annual Planning
Session#2 Kevin: Time Management
- How To’ Structure An Effective Time Management Plan
- The Four ‘Kinds’ Of Time
- The Four (4) Quadrants of Real Estate Time
- Time Management Tools & Techniques
Session#3 Kevin: Part 1- Prioritized/Proactive Prospecting
- Easy/Effective Script Building
- Warm Canvassing Techniques
- Promoting and Hosting Open Houses
- Farming and Target Marketing Strategies
Session#4 Kevin: Part 2-
Prioritized/Proactive Prospecting
Prioritized/Proactive Prospecting
- ‘How To’ Effectively Work For Sale By Owners (FSBOs)
- ‘How To’ Expedite Just Listed/Just Sold Promotions
Session#5 Kevin: Part 3-Prioritized/Proactive Prospecting
Session#5 Kevin: Part 3-
Prioritized/Proactive Prospecting
- ‘How To’ Effectively Work Expired Listings
- ‘How To’ Build and Grow A Referral-Based Business
Session#6 Kevin: Working With Buyers
- Buyer ‘Pre-Screening’
- Buyer Evaluation and Qualification
- Buyer Counseling Process
- Buyer Counseling Session
- Buyer Tools
Session#7 Kevin:
Part 1-Working With Sellers
Session#7 Kevin:
Part 1-Working With Sellers
- Four (4) Phases Of A Marketing (Listing) Presentation
- Marketing Presentation: Phases 1 and 2
Session#8 Kevin:
Part 2-Working With Sellers
Part 2-Working With Sellers
- Marketing Presentation: Phases 3 and 4
- The Highly Effective ‘Upgrade’ Marketing
Strategy (Listing) Presentation
Session#9 Kevin:
Part 3-Working With Sellers
Session#9 Kevin:
Part 3-Working With Sellers
Part 3-Working With Sellers
- ‘How To’ Control The Pricing Strategy
- Pricing Strategies Tools and Techniques
Session#10 Kevin: Objection Handling
- Distinguishing Conditions, Stalls and Real Objections
- Seven (7) Step Techniques For Handling Stalls and
Real Objections - Objection Handling Scripts and Visuals
Session#11 Kevin: Professional Closing Strategies & Techniques
- Distinguishing ‘Trial’ Closes Versus ‘Final’ Closes
- Four (4) Highly Effective/Easily Mastered ‘Final’ Closes
- 10 Additional ‘Final’ Closing Techniques
Session#12 Kevin: Presenting Offers and Effective Negotiating
- ‘How To’ Prepare To Present The Offer
- ‘How To’ Present The Offer
- ‘How To’ Prepare To Negotiate
- High Risk And Low Risk Negotiation Tactics
- Highly Effective Problem-Solving Phases
i-FAStTRAC® 201 REAL ESTATE INTERNET MARKETING & LEAD GENERATION
Target Audience i-FAStTRAC 101 Graduates, Mid-Level Producers, and Top Producing Agents.
Key Yessaad
i-FAStTRAC® 201
REAL ESTATE INTERNET MARKETING & LEAD GENERATION
Target Audience i-FAStTRAC 101 Graduates, Mid-Level Producers, and Top Producing Agents.
Key Yessaad
Session#1 Key: The Fundamentals of Internet Marketing in Real Estate
Session#7 Key: Landing Pages for Lead Conversion and Local Markets
- Understanding Inbound Marketing and The Internet;
- The Psychology of Buyers and Sellers when using
Search Engines; - How to Build an Internet Profile Signature
Session#2 Key: Web Crawlers, Indexing, and The Role of Search Marketing
- Understanding the Language of the Internet– HTML;
- What is the Role of Internet Spiders in
Crawling the Web? - How to extract Keywords for your Real Estate Website?
- What are the Fundamentals of Search Engine
Optimization (SEO)?
Session#3 Key: Internet Marketing Bio, Visibility, and Inbound Validation
- How do you build your name and expertise online?
- What are the main ingredients of a Proper
Internet Bio? - What are the Channels of Visibility and
Validation?
Session#4 Key: Real Estate Web Platforms, Tools, and Web Marketing
- What are the various types of Website
Platforms for Real Estate? - What are the ingredients of Hands’ On
Websites? - How to use Lead Generation Websites?
- How do you put together proper Hyperlinks
using anchor text?
Session#5 Key: Lead Management Systems & Successful Leads Conversion
- How do Lead Management Systems (LMS)
work? - How do Lead Management Websites utilize
PPC Campaigns? - What are the Habits. Scripts, and Follow Up
Systems to convert Leads?
Session#6 Key: Email Marketing, Email Scripts, and Weekly Success Habits
- How do you Build a proper Database of Real
Estate Clients? - What the Proper Emails and the Frequency
that create the highest conversion? - How do you build Weekly Success Habits as
an Entrepreneur?
- What are the proper Landing Pages in Real
Estate Websites? - What makes a Webpage on the internet
Sticky? - How do you carve a Local Market with
proper Navigation?
Session#8 Key: Real Estate Blogging for Long Term SEO Visibility
- What is Blog Marketing and How can agents
use it properly? - How do blogs affect SEO and Keywords
Visibility? - What are the Topics and steps to blogging for
Real Estate Agents? - What are Blog Tags, Categories, and How to
use them properly?
Session#9 Key: Direct Response Marketing & Real Estate Internet Farming
- How to Integrate your Postcards, Newsletters,
Mailers with Web Pages? - What are the Good Hooks that lead to
appointments? - What are Squeeze Pages and How to build
them to Generate Leads?
Session#10 Key: Social Media Postings for Lead Generation and Validation
- What is the proper mindset to engage future
clients on Social Media? - What are the post habits that Agents need to
embrace? - How do agents mix and match the various
Social Platforms? - How do agents become Business Strategists
not just order-takers?
Session#11 Key: Real Estate Video Marketing and Narration Visualization
- How to embrace Video Marketing by
learning the fundamentals? - Best Video Topics and Platforms to use in
Real Estate? - How to extract and embed Videos within
your Web Pages?
Session#12 Key: Build Your Own Real Estate Lead Generation System
- What are Pay per Clicks Campaigns and
how to start one? - How to create Ads, select keywords, and
the proper Landing Pages? - What Budget, frequency, and locations
should agents and brokers target?